63 HVAC Leads Generated in 30 Days With Google Ads.

An HVAC company partnered with BRIW to create a more predictable system for generating new service calls. Most of their business relied on referrals and repeat customers, which made lead flow inconsistent and difficult to scale.

Within the first 30 days of launching a targeted Google Ads campaign, the company generated 63 qualified HVAC leads from homeowners actively searching for HVAC services.

The Challenge

Although the company had a strong local reputation, they were not appearing in Google search results for high intent service queries. Homeowners searching for AC repair, HVAC service, and emergency cooling issues were finding competitors first.

The goal was to place this HVAC company directly in front of homeowners who needed immediate service.

Our Strategy

The campaign focused on capturing high intent search traffic and converting it into phone calls and service requests.

Key campaign elements included

High intent keyword targeting focused on urgent HVAC searches
Location targeting restricted to the company’s exact service area
Service specific campaign structure for AC repair, furnace repair, and HVAC maintenance
Ad copy designed to encourage direct phone calls
Conversion tracking for both calls and form submissions

This structure ensured that the budget focused only on homeowners actively searching for HVAC services.

Results After 30 Days

63 qualified HVAC leads generated
Consistent weekly service calls from search traffic
Multiple new customers booking repairs and maintenance

All leads came from homeowners searching for HVAC services within the company’s service area, dramatically improving lead quality compared to broad advertising channels.

Why the Campaign Worked

The success of the campaign came from focusing on existing search demand. Instead of broad targeting, the campaign captured homeowners actively searching for HVAC help.

Key performance drivers included

High intent keyword targeting
Precise geographic targeting
Call focused ad structure
Service specific campaigns
Continuous optimization based on search data

Impact

For HVAC companies, even a modest increase in service calls can significantly impact revenue. Repair visits often lead to maintenance agreements, system upgrades, and long term customer relationships.

By appearing in front of homeowners at the moment they searched for HVAC services, the campaign created a steady pipeline of new service opportunities.