How a Med Spa Generated a 122k Revenue Increase QoQ With Google Ads
A medical spa partnered with BRIW to increase appointment bookings and drive higher revenue from high value treatments. While the spa had an established client base, they were not consistently capturing new patients searching online for aesthetic services.
Within one quarter of launching a targeted Google Ads strategy, the med spa generated a $122,000 increase in revenue compared to the previous quarter.
The Challenge
The med spa offered a range of high value services including injectables, skin treatments, and aesthetic procedures, but they were not appearing consistently in Google search results when potential clients searched for those services.
Many local competitors were capturing those searches, which meant the spa was missing opportunities to attract new clients who were actively researching treatments.
The objective was to place the med spa in front of potential clients at the exact moment they were searching for aesthetic services.
Our Strategy
The campaign focused on capturing high intent search traffic and converting those searches into booked consultations and treatment appointments.
Key campaign elements included
High intent keyword targeting focused on popular aesthetic treatments
Campaign segmentation by service category such as Botox, fillers, and skin treatments
Location targeting focused on clients within the spa’s primary service radius
Ad copy highlighting popular treatments, trust signals, and consultation availability
Conversion tracking for calls, consultation requests, and online bookings
This campaign structure ensured the budget focused on people actively searching for aesthetic services.
Results After One Quarter
$122,000 increase in revenue quarter over quarter
Significant increase in consultation bookings
Higher volume of new client inquiries
The campaign consistently brought in new patients searching for treatments within the spa’s local market, allowing the business to convert search demand into real appointments.
Why the Campaign Worked
Many aesthetic treatments are researched online before clients book a consultation. By appearing at the top of Google search results, the med spa was able to capture demand that already existed.
Key performance drivers included
High intent treatment specific keywords
Service specific campaign structure
Precise geographic targeting
Ads designed to drive consultations
Continuous optimization based on search data
Impact
For med spas, attracting new patients can significantly increase revenue because many treatments lead to repeat visits and long term client relationships.
By capturing search traffic from people actively researching aesthetic services, the campaign helped the spa grow its client base and generate substantial revenue growth.