Is My Google Ads Agency Doing Their Job? How Would I Know?

Hiring a Google Ads agency should simplify growth not create more confusion. Yet many business owners stare at dashboards and reports wondering if any real progress is happening. If you are spending money every month and still unsure what value you are getting this is for you.

A strong agency relationship should feel clear measurable and intentional. You should know what is happening why it is happening and how it connects to revenue.

What a Google Ads Agency Is Actually Responsible For
A Google Ads agency is not just there to keep campaigns live. Their responsibility is to drive profitable demand.

That means understanding your business goals structuring campaigns around real buyer intent writing ads that filter out low quality clicks managing budgets efficiently and optimizing continuously based on performance data.

If your agency is not actively improving results over time they are not fully doing their job.

Clear Signs Your Agency Is Doing Their Job
You understand where your money is going. Spend is explained in plain language and tied directly to outcomes like leads calls or booked jobs.

Your campaigns evolve. Keywords ads bidding strategies and landing pages change based on what is working and what is not.

The conversation focuses on revenue. Clicks and impressions are secondary to cost per lead lead quality and return on ad spend.

Ideas are brought to you proactively. Testing new angles expanding keywords and improving conversion paths should be routine not reactive.

Warning Signs Your Agency Is Not Doing Their Job
Reports feel automated and generic with little context or insight.

Questions about performance lead to vague answers or deflection.

Lead volume looks fine but quality is poor or inconsistent.

There is no clear roadmap for improvement or explanation of what is being tested next.

Questions You Should Be Asking Your Agency
What keywords are driving our best leads
What changes did you make this month and why
How are you improving performance over time
What would you do differently with more data or budget

If these questions cannot be answered clearly you are likely paying for execution without strategy.

What BRIW Does Differently
BRIW operates with full transparency and a revenue first mindset. Campaigns are built around intent not guesswork. Every change is tied to performance and clients always know what is being tested and why.

The focus is not just running ads but making Google Ads predictable scalable and profitable.

You should never feel uncertain about whether your agency is earning their fee. When strategy transparency and results are aligned the value is obvious. If they are not it may be time to reassess who is managing your Google Ads.