Mortgage Lending
10.9X
Growth In Lead Volume
We rebuilt Google Ads for a home services client using
geographic campaign segmentation, tighter keyword targeting,
improved bidding, and conversion-focused landing pages.
140.61%
increase in ad spend after performance improved
Legal Services
689.97%
Increase In New Clients & Revenue
We focused paid search on high-intent criminal-defense
searches using targeted campaigns, long-tail keywords,
tighter search intent, and CPA-based bidding.
25.07%
lead close rate with a $102.46 average CPL
E-Commerce + Home Services
548%
Increase In Revenue
We rebuilt paid search around the company's most profitable
categories, tightened match types, removed inefficient terms,
and improved audience targeting.
$806K+
revenue generated with ROAS increasing to 8.59X
Retirement + Financial Planning
572.25%
Increase In Monthly Leads
We rebuilt the PPC program after fixing tracking issues,
separated campaigns by state and funnel stage, prioritized
form conversions, and tested new landing pages.
$1,090
approximate reduction in cost per lead
Network Security
358.61%
Increase In Conversion Rate
We restructured Google Ads, refined keyword targeting,
expanded negative-keyword coverage, tested landing pages,
and improved campaign and ad-group segmentation.
93.74%
reduction in cost per lead
Infrastructure Services
327%
Increase In PPC Lead Forms
We built a high-intent paid-search strategy around
service-specific searches, negative keywords, first-party
audience data, tailored messaging, and stronger ad assets.
327%
year-over-year growth in paid-search lead submissions
Mortgage Lending
272.5%
Increase In Conversions
We restructured Google Ads around more precise ad groups,
customized landing pages, and stronger message alignment
between keywords, ads, and conversion pages.
49.05%
reduction in cost per lead
Financial Services
6.54X
Monthly Lead Volume
We rebuilt the account through campaign restructuring,
keyword-level optimization, improved landing pages,
call tracking, and expanded negative-keyword coverage.
~$218
CPA after falling from more than $1,000
Multi-Location Home Services
163.5%
Increase In Click-Through Rate
We improved paid-search performance with stronger
geo-targeting, Performance Max, Search campaigns,
localized ad copy, and tighter conversion tracking.
22.89%
decrease in cost per lead
Automotive Retail
124.67%
Increase In Store Visits
We standardized Google Ads structures, optimized keyword
match types, launched Performance Max campaigns around
local actions, and refined bidding toward store visits.
29.32%
decrease in store-visit CPA
SaaS Collaboration Software
111.18%
Increase In High-Value Signups
We optimized paid acquisition around high-value signups,
lifetime value, CPA, audience quality, and incrementality
while adapting targeting and bidding to market conditions.
59.95%
decrease in paid-search CPA
Industrial E-Commerce
117.72%
Increase In Google Ads Conversions
We improved paid search through product-focused campaigns,
tighter keyword optimization, expanded negative keywords,
and more efficient bidding.
21.8%
decrease in cost per conversion
SaaS Monitoring Software
81.75%
Increase In Sales Demos
We cleaned up poorly structured campaigns, removed
inefficient keywords, improved Quality Scores and landing
pages, and created specific campaigns around technologies
and integrations.
43.6%
decrease in CPA
CRM Software
71.94%
Increase In Landing-Page Conversion Rate
We restructured PPC with tightly focused ad groups,
multi-step landing pages, form-field testing, competitor
targeting, and a stronger focus on qualified marketing leads.
62.13%
decrease in cost per conversion
Cybersecurity Software
67.58%
Increase In Lead Volume
We used segmented match types, tightly focused ad groups,
dynamic search campaigns, high-funnel offers, and custom
landing pages to improve paid-search acquisition.
34.88%
decrease in cost per marketing-qualified lead
E-Commerce Books + Media
38.15%
Increase In Paid-Search CTR
We consolidated campaign structure, tested new Google Ads
campaign types, improved customer-acquisition targeting,
and refined underperforming paid-search campaigns.
54.5%
higher average order value from a new acquisition segment
Acoustic Products E-Commerce
44.69%
Increase In Paid-Search Conversion Rate
We refined keyword targeting, ad copy, campaign settings,
and conversion paths to improve paid-search performance
for a specialized e-commerce business.
11.99%
increase in paid-search revenue
Enterprise Foundation Services
35.68%
Increase In Revenue
We connected CRM, qualified-lead, appointment, and revenue
data directly to Google Ads and Microsoft Ads so campaigns
could optimize toward real downstream business outcomes.
19.63%
increase in qualified leads while ad spend decreased 5.89%
Dental Practice
$293K
Revenue Generated In 30 Days
A multi-doctor dental practice was struggling with declining
patient volume and underbooked schedules. We built a paid
acquisition strategy focused on generating more qualified
patients and filling appointment capacity.
$20K
in ad spend generated $293K in attributed revenue
Law Firm
$8.5M+
Closed Revenue Generated
A law firm needed to turn its paid-search investment into
more signed cases and measurable revenue. We focused the
acquisition strategy around searches most likely to produce
qualified legal opportunities.
1 Year
to generate more than $8.5M in closed revenue
Automotive Dealership
2X
Scheduled Test Drives
A local automotive dealership wanted to attract more
qualified shoppers and convert digital demand into actual
showroom activity. We focused paid acquisition on generating
higher-intent local opportunities.
30 Days
to double scheduled test drives
SaaS
$40K+
Monthly Recurring Revenue
A SaaS company needed a scalable customer acquisition
channel capable of supporting consistent recurring revenue
growth. We built and optimized paid acquisition around
customer generation and scalable growth.
<7 Months
to scale beyond $40K in monthly recurring revenue
Medical Spa
$122K
Increase In Revenue
A medical spa wanted to attract more high-value treatment
patients and translate paid acquisition into measurable
business growth. We focused campaigns on generating demand
for higher-value services.
1 Quarter
to generate a $122K increase in revenue
HVAC
$126K
Attributed Revenue In 30 Days
An HVAC company needed a predictable source of customers
beyond referrals. We built a paid acquisition strategy
designed to consistently generate qualified local demand
and convert that demand into revenue.
63
qualified leads generated in 30 days
Plumbing
82%
Lower Cost Per Lead
A plumbing company was paying too much for inconsistent
lead volume. We improved paid acquisition efficiency to
substantially reduce the cost of generating qualified
customer opportunities.
$120 → $22
reduction in cost per lead
Senior Living
$5.57M
Additional Annual Revenue
A multi-location senior living provider needed to increase
occupancy while reducing dependence on third-party referral
platforms. We built a direct acquisition strategy focused on
generating qualified prospective residents.
90%+
occupancy achieved across the communities
Electrical Services
$605K+
Closed Revenue In 30 Days
An electrical services company wanted a more predictable
source of booked jobs. We used paid acquisition to generate
qualified demand and turn advertising spend into measurable
closed business.
$70K
in ad spend generated more than $605K in closed revenue
Roofing
$94K+
Closed Revenue In 30 Days
A roofing company needed a more consistent source of booked
jobs. We focused paid acquisition on generating qualified
homeowners and converting advertising investment into
measurable closed revenue.
$31K
in ad spend generated more than $94K in closed revenue
E-Commerce
$247K
Profit Generated In One Month
An e-commerce retailer was generating sales but needed its
paid advertising to produce stronger bottom-line performance.
We optimized acquisition around profitable growth rather than
revenue volume alone.
1 Month
to generate approximately $247K in profit
HVAC
$71K
Closed Revenue In 30 Days
An HVAC company needed a more predictable flow of new
customers. We built paid acquisition around qualified local
demand and focused campaign performance on generating
measurable closed revenue.
$12K
in ad spend generated $71K in closed revenue